Brand Audit for the leading Beauty & Aesthetic Company
To help with Strategic Development for Future Growth and Value Creation
The company is embarking on a new strategic course for future proofing to deliver sustainable competitive, & profitable growth.
They required a Brand Audit as input for the Strategic Work required to deliver the mid to long term corporate goal.
Client is the leader in Beauty and Aesthetic Industry in the Philippines.
Context
Challenge
Conduct a full scale Brand Audit with wide coverage covering Brand Image, Competitive Review, Strengths and Opportunities, Customer Service Review, Communications Effectiveness and develop and produce relevant strategic insights.
Our Role
What We Did
Full Scare Review of All Brand Related Data and Processes
Stakeholder Interviews at all levels
Create Brand Positioning Map and Areas of Opportunities
Clinic Visits and Audit of Customer Experience
Competitive Visits and Reviews
Areas of Strength and Opportunities
Extensive Market Structure Analysis for TAM, SAM & SOM projections.
Identify Strategic Focus
Aligned the leadership around which brands to scale & how
Created a blueprint and milestones for launch including future innovation development & channel development
Enabled faster, more agile ways of working for new categories and focused prioritization from leadership
Results
Insights
CEO Speaks: Digital Transformation
Universal Access to Technology
The Competitive Edge: Cloud Communications
If you have any questions, please fill out the form with your request.
We look forward to hearing from you!