Expert led transformation for
sustainable & profitable growth
Our approach is strategic, structured, and tailored to unlock business
critical outcomes while having direct involvement from our senior experts.
BetterBrandLabs delivers advisory that goes beyond theory.
We drive change at the top, and capability at scale.
Why BETTERBRANDLABS
We partner with companies to turn bold ideas into business results. By aligning brand purpose with operational excellence, commercial strategy, and executional precision.
Our mission is to help build enduring companies & brands
Founders & Expertise
BetterBrandLabs was founded by Noel & Gina Lorenzana, internationally awarded business leaders with decades of executive experience across different sectors.
Their combined leadership reflects proven capability at both Global HQ and Operating Company Levels in developed and emerging markets alike.
Noel Lorenzana
Chief Builder
Noel is a global corporate leader recognized for driving growth & transformation across FMCG, telecom, media & tech. He held top roles at PLDT, Smart, Mediaquest/TV5/Cignal, NutriAsia, and Unilever across multiple regions.
He also runs ventures in microfinance, film, software, and supply chain advisory, and serves as an Independent Director at ATR Asset Management. A multi-awarded UP alumnus, he completed executive programs at MIT Sloan, Kellogg, Oxford Said, and Hult Ashridge.
Gina Lorenzana
Chief Energist
Gina is a visionary global business leader with extensive experience in executive leadership at Unilever across Asia, Africa, and Europe. She is a Fellow of the International Women’s Forum and Tambuli CMO of the Year awardee.
A Certified International Director from INSEAD, she serves on the board of Century Pacific Food Inc. and is active in several governance organizations. She is also the founder of NADA DEBAJO, a circular fashion brand in the EU, and currently the CEO of The Belo Medical Group.
